posted by
owlfish at 02:45pm on 03/11/2004
A spokesman for a major British brewing company was feeling combatative when he was interviewed by the BBC on the degree to which wine is infringing on beer's place in Britain's alcohol consumption.
Many British women (among others) are partial to cider, "girly" cocktails, and the odd glass of wine. I was always teased for ordered mixed drinks over there, since I have no taste for beer. (A Real Woman would have ordered beer, just one of the guys.) The spokesman was clearly trying to reinforce the manly image that beer has to some degree in Britain. This smacks of real desperation to me, caused by loss of market share. If the industry was doing reasonably well, the spokeman might have cared more about what the women in the pub were drinking as well.
"I have seen the odd occasion where I have walked into a pub and seen a man drinking a glass of wine," he says. "I find that totally unacceptable."
Many British women (among others) are partial to cider, "girly" cocktails, and the odd glass of wine. I was always teased for ordered mixed drinks over there, since I have no taste for beer. (A Real Woman would have ordered beer, just one of the guys.) The spokesman was clearly trying to reinforce the manly image that beer has to some degree in Britain. This smacks of real desperation to me, caused by loss of market share. If the industry was doing reasonably well, the spokeman might have cared more about what the women in the pub were drinking as well.
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I spent much of my day reading about the rousing medical properties of wine according to ancient Roman and medieval sources. From than angle, it sure sounds like a manly drink to me.
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Nevertheless, I avoid beer because it's hard enough keeping my waistline in check as it is.
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Have a look at: http://www.camra.org.uk/SHWebClass.asp?WCI=ShowCat&CatId=11#CAMRASuccess (it's not all bad news for beer, or rather ale -- the number of small breweries and real ale pubs is growing year on year)
Also take a look at http://www.camra.org.uk/SHWebClass.asp?WCI=ShowCat&CatId=473 -- beer with food is, so far as I'm concerned perfectly fine. Tends to depend what it is, of course -- I wouldn't have a pint of Broadside with salmon, but it's ideal for steak (actually, Fraoch might be good with salmon... *muses*)
There are various movements to get cider the same re-generation that Real Ale benefited from in th 80's -- after all, at one point pretty much every farm in somerset and wiltshire and so on was producing large volumes of cider (of varying quality) for the farm workers...
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I'm glad that smaller breweries are doing better in the UK, especially since it is hopefully bringing greater variety to pubs. One of this year's Julia Child cookbook award winning books was an American entry all about choosing a beer to accompany any meal.
I would love to British cider to improve. Strangely, I learned to drink cider in Britain, but I didn't learn to love it until I came to Canada and tried some of the amazing British Columbia ciders. My problem with cider is that I prefer it when it tastes of apples, which Strongbow - the dominant player both there and here - doesn't. That said, I don't mind Scrumpy Jack as much as Strongbow, so maybe it's the strange chemicalness of Strongbow I object to.
The Cider Problem
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It sucks getting migraines from alcohol. *pout*
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